Think Global Act Local
Newspapers and advertisers make the shift...
Former Wall Street Journal Publisher Gordon Crovitz phrased the problem facing newspapers succinctly: "Print revenue has declined much faster than online can be built up," he told the audience at the Milken Global Conference. "We're trading newspaper dollars for online nickels."
The newspaper business is a microcosm of the dilemma faced by all traditional media: How do you move to a new medium you know is your future, when the financial model isn't worked out?
The newspaper business is a microcosm of the dilemma faced by all traditional media: How do you move to a new medium you know is your future, when the financial model isn't worked out?
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